Iron and Lime Fitness: Strength for Life. Fitness for All.

Iron and Lime Fitness was born in a garage, built on sweat, and driven by a mission, to help real people train smarter, get stronger, and stay ready for anything. Whether you're a parent fitting in lifts between naps, a service member prepping for the next physical test, or just someone reclaiming control over your health, Iron and Lime exists to meet you where you are and push you further.

Where It All Started

The brand began not in a polished studio, but in a garage gym, concrete floors, a Rogue rack, and a dream to build something better. We weren’t interested in hype or hollow slogans. We were interested in real fitness for real life. That meant structure, progress, recovery, and equipment that holds up under pressure, just like the people using it.

As a veteran-owned and family-operated brand, Iron and Lime reflects the values we live by: resilience, intentionality, and community. The “Iron” represents raw strength, commitment, and grit. The “Lime” adds energy, growth, and clarity, a pop of color in a world of chaos. Together, Iron and Lime is a mindset: train hard, train smart, and live strong.

Our Mission

Iron and Lime Fitness is here to:

• Simplify fitness for busy people

• Deliver smart, efficient programs that work in real-world schedules

• Support home gym lifters with honest gear reviews and guidance

• Celebrate strength across every phase of life

• Honor our military roots while making fitness more accessible to families, parents, and everyday athletes

This isn’t about elite athleticism or six-pack abs. It’s about strength you can count on when life gets heavy, because that’s the kind that matters.

What We Offer

Workout Programs
Our programs are built with structure and purpose. They’re not generic templates or trendy mashups, they’re designed around real-life needs and long-term strength. You’ll find:

• Full-body training splits that balance intensity and recovery

• Progression built in across 4-6 week blocks

• Options for 3, 4, or 5-day training schedules

• Home gym-friendly formats using minimal equipment
  Whether you’re a beginner, a busy parent, or a military athlete, we have a track tailored to you.

Military-Specific Fitness Plans
We know what the ACFT requires, and what it takes to train sustainably over a 20+ year career. Our military-focused tracks offer:

• Tactical conditioning (rucks, sandbags, sleds)

• Strength and power development

• Durability and injury prevention

• Field-ready mobility and core work
  These plans are built by people who’ve lived it and trained through deployments, TDYs, and shift work. They’re not just about passing the test—they’re about building a body that lasts.

Home Gym Consultations
Setting up your gym space shouldn’t be overwhelming or expensive. We offer personalized consultation services to help you:

• Maximize your space (garage, spare room, tight corner)

• Select the right equipment for your goals and budget

• Avoid wasting money on gimmicks or mismatched gear

• Build a setup that grows with you
  Whether you're just getting started or upgrading to a power rack, we’ll help you do it right.

Nutritional Guidance
Our approach to nutrition is simple, realistic, and habit-focused. No crash diets or magic macros, just fuel that fits your goals. We offer:

• Nutritional programs for fat loss, muscle gain, or performance

• Coaching/consulting sessions with guidance on meal timing, prepping, and sustainability

• Resources that pair seamlessly with our training programs
  It’s not about perfection, it’s about consistency that supports your grind.

Accountability & Habit Coaching
Even the best program won’t work if you can’t stick to it. That’s why we embed consistency strategies into every service. Through coaching, check-ins, and behavior design tools, we help you:

• Set and hit realistic milestones

• Stay on track through life’s interruptions

• Build systems that don’t break when routines do
  You’ll leave with more than a plan, you’ll leave with momentum.

Iron and Lime Apparel
Our lifestyle gear is built to be worn under a barbell, in the grocery line, or coaching your kids’ soccer team. Strength doesn’t stop when you leave the gym, and neither does our message.
From bold training slogans to veteran-nurse collabs and kids’ gear, our apparel says what we stand for: strength for life. Fitness for all.

Our Audience

Iron and Lime isn’t for one type of athlete—it’s for anyone who believes that strength is earned, not given. We work with:

• Parents balancing family and training

• Military members staying mission-ready

• Lifters building out home gyms

• Busy professionals who need structure, not fluff

• Weekend warriors who train hard because life demands it

Whether you’re deadlifting in a spare room, pressing between patients, or squatting at 5am before formation, we’re in your corner.

Why It Matters

The fitness industry is full of extremes: gimmicks, overload, unrealistic routines. At Iron and Lime, we’re cutting through the noise to offer something better, sustainable strength. Not just for now, but for the long haul.

We believe training should:

• Fit your life, not take it over

• Make you better inside and outside the gym

• Support your role as a parent, partner, leader, or teammate

• Build resilience that stays with you when life gets messy

Fitness is more than a phase or a look—it’s a foundation. And our job is to help you build it.

Join the Mission

Iron and Lime isn’t just a brand. It’s a crew. A mindset. A movement.

If you believe strength is for everyone, if you want to lift smarter, live stronger, and train for the life you’re actually living—we’ve got space on the platform for you.

Welcome to Iron and Lime. Let’s build something strong.